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 It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is known as Search Engine Optimisation or SEO. When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service, I will click. If I really like what I see on your site, I may buy. The type of link will not be in my thoughts. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots. Do a search on both your local Google and Google.com. Cross-reference this with data from Alexa. To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain.

Wait. Is anchor text really that simple?

Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis for more customers and more sales. Although the algorithm update is likely to favour pages that function well on mobile – such as pages that feature readable text without tapping or zooming – if your content is high quality and relates to the search query of a user more than another page (such as from a competitor) your page could still rank highly on Google. If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like Wikipedia does), I’d suggest refraining from doing so unless you’re a relatively big brand or if it makes complete sense from a UX perspective. With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed.

Assessing historical progress and how you've been helped by splogs

Why does trust matter so much? We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. Most users want fast answers,and they only look beyond the first page when they don’t find good results right away. SEO in Market Weighton is here. Keep developing ways of raising UX by giving visitors a better platform to share their views, inform products improvement, and regular offers. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page.

The worst advice I've heard about walled garden sites

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Outreach towebmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. For example, did an email drip campaign bring in more leads than the social media campaign last month? Simply put; keyword-focused content is often guilty of being over-stuffed. In some cases, you may never get there – don’t be afraid to shift your focus to other organic opportunities for exposure.

Can social media make a huge difference to search engine optimisation?

There is a general consensus that sites copying other people’s content is a matter of legality and ethics, while this may be the case – Google is a machine, and their algorithm doesn’t care about the ethics of it. Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant and reputable websites, Google will reward you with higher rankings in the search engine results and you’ll get even more visibility and traffic. Google generates far more traffic than any of the other search engines, including Bing(Microsoft), Yahoo and all the other search engines combined, so being high on the Google search engine results is what it’s all about! .The concept of searcher’s intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started focussing on user experience rather solely on Search Engines. The PPC (pay per click) activities should also be very good. Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about.

Take care when dealing with analytics

Paid results are listings that are presented as a result of an advertiser buying an ad. These are commonly called PPC or pay per click. As titles are prominently displayed in search results, showing results with the same title makes it difficult for users to decide which result is the most relevant to them. How often did you leave a website because it took too long to open? It happens all the time. You get the idea. We’ll talk about how to target the right pages on your site with the right type of links and how you can secure them.You need to figure out a way to get other websites to talk about you.